![]() ![]() Under his supervision, the exhibition ‘Dream Out Loud, Designing for Tomorrow’s Demands’ became a huge success. ![]() “I had to make an important decision about which direction I wanted to go in, but considering the immense effort that I had put into my promotional research, the museum felt like the right choice.” In early 2016, Booij received an invitation from the Stedelijk Museum to take up the position of curator within the design department. Enter: the Stedelijk Museum Amsterdam.Ī selection of Lalique glass available at Dr. After a successful PAN try-out in 2013, he secured his own booth for the next two years and built up a substantial customer database. He immediately established himself as an art dealer, a natural sequel according to the man himself: “I was already in the business of being a collector-dealer, buying pieces only to sell them in return for something better.”įollowing the publication of his research, Booij also began to receive more inquiries, which sparked his next venture: the art fair. Publication Cover, Image: Waanders & De Kunst.įast forward to 2013 et voila, ‘The reception of the work of René Lalique (1860-1945) in the Netherlands’ earned Booij a doctoral title as well as an official publication.īut the real silver lining came in the form of an exhibition at the Gemeentemuseum Den Haag, ‘René Lalique, Master of the French Art Nouveau and Art Deco’, which ran from June until November of that year.Īs you might have expected, Booij didn’t stop to smell the roses for too long. Eliëns’ first words of advice were: “make an inventory of everything that we have of Lalique in Dutch museums”, which actually turned out to be a pleasant surprise.Īfter months of careful research there was enough material to write a dissertation about Lalique in the Netherlands, also covering the reception of the French decorative arts in the Netherlands, and vice versa. “I was always interested in Lalique, but the literature is often limited to pots and pans, failing to discuss the sociological and historical aspects of such an artist and the importance of his designs in general.”Īs luck would have it, it was around this time that Booij struck up a conversation with Titus M Eliëns, a respected professor within the field of decorative arts. Up to that point, his fondness of René Lalique (1860 – 1945) had been the only constant factor in Booij’s life. In the hopes of re-sharpening his mind, he returned to his first love: the French decorative arts. Spoken like a true entrepreneur, Booij admitted to “losing the itch” after a while. Lennart Booij, Image: Christiaan van Leeuwen. In the meantime, he also hosted several television shows that dealt with current topics. ![]() With the help of two companions he established BKB (which stands for Booij, Klusman and van Bruggen) in 1999, a campaign and strategic advice company that raises awareness on political and social issues. ![]() Following his graduation, Booij quickly worked his way up through the PvDA (the Dutch Labour party) into becoming the advisor to the chairman, eventually making a move for the chairmanship itself.īut the party wasn’t quite ready for a rejuvenation, so Booij decided it would be best to channel his efforts elsewhere. Lennart Booij (1970) studied art history and history at the University of Amsterdam, during which he became actively involved in politics. How do you go from being a political advisor to becoming an entrepreneur and a television personality to publishing a book (pause for breath), followed by a short stint as a curator and ending up as a dealer in fine art and rare items from the first half of the 20 th century? It sounds like an unconventional career path, but as Lennart Booij explains, “life is a matter of opportunities.”ĭr. ![]()
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